Immersive entertainment is entering its next phase.

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Advances in immersive technology, spatial computing, tracking, haptics, interactive environments, and experience design are expanding what is possible inside physical entertainment spaces.

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At the same time, important questions remain:

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What drives repeat visitation?

Which technologies meaningfully improve the guest experience?

What operating models are sustainable?

Where does immersive entertainment create value that cannot be replicated at home?

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Nexus is exploring those questions.